Challenge:
First Sentier contacted Spark Up to help create a client box of merchandise to support the launch of a new brand name for their infrastructure investments company – Igneo. The client was looking for a range of merchandise to be given to existing client database that contained merchandise with a sustainable, high quality feel, great branding opportunities to help create brand awareness for the new brand name, Igneo.
Solution:
The promotional products we sourced were chosen to reinforce the new brand name. These included a Frank Green ceramic water bottle. Frank Green creates beautifully designed, innovative and highly functional environmentally sustainable products – on brand with the key messages for Igneo. We also selected a refillable pen with a white background to ensure optimal branding strength, and the ecological notebook with paper which has been sourced from paper mills promoting sustainable foresting and using clean energy, without the use of harmful chemicals such as chlorine. A new tree is planted for every tree felled. An international travel adaptor was also included (as some boxes were being shipped to clients overseas). The tote bags we selected incorporate a rounded gusset and large print area, again allowing for optimal branding awareness of the new name. The tote bags are re-usable and large enough for shopping, picnicing or to take shopping. A wooden box was sourced to house the kit and fitted with the sustainable theme that the company was trying to reinforce. The client wanted us to include some samples of an ‘igneous’ rock which we organised and printed eco card noting the re-launch details. The bottle, pen and tote bag were printed with the new logo and the notebook was debossed on the cover. The wooden box was also laser engraved on the lid and filled with wood wool to add to the sustainable feel.
Result
Feedback was extremely positive with many customers noting that they loved the wooden boxes and new branding. They have said it was a lovely idea to include so many useful items in a box, to display the new responsible and sustainable path that the client was moving into. Our client also mentioned that by sending this activation box to their customer has been a great way of continuing to engage with their customers while showcasing the new branding for the company.
