Once upon a time, sustainability was the cool optional extra marketers either had a choice to include, or not. These days, thinking and acting sustainably – for any brand – is essential, and that includes choosing sustainable promotional products in any campaign you do. Just take a look at the stats: research shows that 90 percent of consumers are likely to purchase sustainable products – and they want brands to be more transparent about it too. Secondly, the Advertising Specialty Institute found 46 percent of consumers looked more favourably on a brand if the promo product they received was environmentally friendly. The great news is, there are some drop-dead gorgeous sustainable and ethical products out there – and our guide has everything you need to know. What makes a product sustainable? It’s a good question – and one that means different things to different companies! But at the heart of