Why is branded merch so important to your business – especially NOW?
It’s a great question. For us, merch has never been just about slapping a logo on a product and calling it a day – we’ve always known the huge power promotional merchandise has in your marketing mix. But it’s true things are changing in this space, and we’re all having to adapt. Which is why a solid merch strategy is more essential than it’s ever been – along with talking to an expert who’ll listen to your expectations, and ask just the right questions to find a product perfectly aligned to your business goals. That’s often no mean feat, but it’s what we do every day at Spark Up HQ. So what might this mean for your next campaign? Let’s unpack it. First up, why use merch at all? Well, being experts in branded swag, and putting it into the hands of your customers, we know there are incredible items
