4 great reasons to outsource your storage of marketing materials

Managing marketing and sales materials is a headache, and something that probably keeps your team up at night. Maybe you’re…

  • Heading to the post office daily or multiple times a week to post things
  • Constantly running out of packaging materials that you need to send marketing materials out
  • Trying to find spaces to store marketing and sales materials in the office
  • Worrying about the marketing materials that go missing
  • Having to arrange to have marketing materials picked up from conferences.

If you’re nodding along to any of this, the solution is to outsource your storage and warehousing to a third party.

Here are some reasons you might want to consider outsourcing this aspect of your business.

1. You’re just too busy

Don’t have time to coordinate storage, warehousing, inventory management and fulfilment? We get it. It’s a big job and hard enough trying to find time to get your actual job done, right?

The good news is, outsourcing to a storage and fulfilment company enables you to focus on what you do best – core business operations – while your merch, mail-outs or materials are making their way to where they need to go. Plus, the logistics company can usually handle secure destruction of out of date materials, too, so that’s one less thing on your to-do list.

2. There are too many moving parts

This is where warehousing and logistics experts come into their own. They specialise in managing everything from storing materials, to picking and packing, to liaising with shippers and transporters. If they offer ‘on demand warehousing’ services, they no doubt handle the needs of a variety of tenants – from big companies who need to store hefty POS materials, to those requiring regular mail-outs, to manufacturers who may store goods for their clients.

In leaving warehousing to a third-party, you reduce risk and can relax knowing that your processes are being followed and your customers are sorted. Plus, you know that overall monitoring of your inventory is in good hands – and you’ll no longer have old or expired stock sitting in your field team’s sheds. Once secure destruction has been managed, we also provide certificates for your records.

3. You don’t want to worry about staying up to date with the tech

And you don’t have to. Warehouse and logistics companies do it for you – that’s their job! Outsource to a company that values cutting-edge tech and efficiency and you’ll never have to worry about storage solutions again.

The logistics and warehousing specialist may also provide reports and business intelligence so you get the bigger picture on your supply chain and logistics. You also want to make sure you have easy access to your inventory (which is something our Spark Up 2 Go portal offers).

4. It can save you money

If you’re looking at cost-cutting and other ways to create a more secure and resilient businesses going forward, outsourcing your storage and warehousing is definitely worth considering.

A third-party logistics company that takes care of storage, fulfilment and inventory management can mean some serious savings for your company.

But don’t forget to do a little legwork of your own

It’s a big decision to outsource storage, warehousing and other associated costs.

It’s also a good idea to talk to your accountant or financial planner about it and crunch the numbers. Make sure you compare your current storage, warehousing or mail room costs with the costs to outsource, and handle all the other headaches of legal compliance, being up to date on technologies and having to hire warehousing staff.

You might find outsourcing comes out on top and makes better financial sense for your business.

If you’d like more info on outsourcing your storage or warehousing and what’s involved (and included!), we’d love to chat to you. Simply drop us a line or give us a call to discuss.

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