The project

We’ve worked with the KFC team at Yum and some of their major franchisees for the past three years now. Our remit is to produce young, funky cool merchandise for the KFC staff as part of their recognition reward program along with merch for their corporate team. This involved developing a range of merchandise ideas in line with the audience and producing it with the KFC branding. SparkUp’s role is everything from artwork and design to sourcing, production, kitting and fulfilment (all managed on our Spark Up 2GO portal). We’ve worked on XBox console KFC stickers, yoga mats, custom KFC red hoodies, scrunchies, branded headwear, bags and more.

The result

We’ve had a long-standing relationship with the KFC brand, and this has evolved into Spark Up adapting our SparkUp2Go inventory portal to help them manage their staff rewards program more efficiently, and enable managers to draw down merchandise for staff.