My job is to… write great copy (digital and print). Call-to-action teasers, sales brochures, trade presentations, in-store POS, eDMS, social and web content – it’s all in a day’s work! I love… telling a story and playing with words in order to make our clients’ campaigns shine – and stand out in store, of course. At Spark Up, I’m best known for… always saying, ‘The medical info is great, but we need to make it sound more friendly!’