Challenge: Souvenaid is a medical nutrition product that helps support memory in the early stages of Alzheimer’s disease. Nutricia Advanced Medical Nutrition launched Souvenaid to the Australian market in 2014, and required a comprehensive campaign to educate HCPs and pharmacists on the efficacy of Souvenaid – while also helping to identify potential patients. Solution: We […]

Nutricia – Adult Care

Challenge: Falls are the most common and costliest cause of injury in older people 65 years of age. Malnutrition is associated with loss of muscle mass and increased risk of falls and hospital admissions. Protein improves physical performance and lean body mass and prevents falls in frail older people. Nutricia’s Fortisip Compact Protein is a […]

Nutricia Oncology Care Campaign

Challenge: Nutricia Advanced Medical Nutrition had identified the lack of optimal nutritional intervention at an early stage as being a major obstacle to cancer treatment outcomes. Weight loss can occur, or worsen during cancer treatments (including chemotherapy). Early and routine screening increases the identification and treatment of malnutrition. Fortisip Compact Protein is a high protein […]

Australian Pharmacy Professional Conference

Challenge: The Australian Pharmacy Professional conference is held annually on the Gold Coast, and is a key initiative for Danone Nutricia in educating its HCPs and launching new products. Danone recently launched 2 new products: Colic and Constipation IMF and Aptamil Sachets. Our challenge was to create a stand that was engaging and insightful to […]

Souvenaid Connections

Challenge: Souvenaid is a medical nutrition product containing a unique, patented combination of nutrients designed to support synapse formation in early Alzheimer’s disease. The challenge is that it can take up to 2-3 months before patients and/or carers can start to see any changes in the condition. Adherence is then affected, leading to increased patient […]