The project We’ve worked with the KFC team at Yum and some of their major franchisees for the past three years now. Our remit is to produce young, funky cool merchandise for the KFC staff as part of their recognition reward program along with merch for their corporate team. This involved developing a range of […]

iNova / Invisible Zinc / Li Ning

The project Our brief was to source cross-over merchandise options for an Invisible Zinc GWP for outdoor sales activities throughout China. The ultimate goal was to support iNova’s China emerging markets strategy for the brand Invisible Zinc. The sales promotion occurred in June, 2021 and we had to strategise, organise the branded merchandise and ensure […]


The project: We were recently engaged by ShipStation to provide virtual packs for their Wine With Us event – a joint venture between ShipStation, Channel Advisor and Payoneer. We sourced much of the product and put together the packs, which included snacks and fun printed cards, ready for a night of wine tasting. We then […]

Klarna Australia

The project: We’ve been working with Klarna since it launched in Australia (pre Covid, Feb 2020). Klarna is the Swedish FinTech Buy Now Pay Later (BNPL) company that’s truly taken the world by storm with its disruptive award-winning marketing campaigns. The Klarna team engaged Spark Up to create a new, high-quality range of merchandise that […]

Cetaphil Gift with Purchase

Challenge: The Cetaphil brand team at Galderma approached us last year to develop a range of Gift with Purchase premiums for their 2018 promotional brand plans. The GWP had to reflect the brand values of clear, gentle, healthy, fresh and active along with a budget per unit. In addition to the GWP, they wanted a […]