Challenge:
Nutricia briefed Spark Up to custom create a plush toy teddy bear for a gift with purchase campaign they wanted to run in some NZ stores for Karicare Gold + A2 Protein Toddler Milk.
The challenge was to source an accredited factory that met with the strict Danone Nutricia promotional object requirements that Spark Up has been exclusively approved to supply.
The teddy bear had to look cute, soft and plush, of good quality and pass all necessary safety requirements.
Solution:
Fortunately we have a trusted partner in China whom we’ve used for many years and they were able to supply all the required accreditations to ensure these teddy bears were ethically sourced, manufactured and supplied to the Australian standards. We provided all the necessary testing certificates and the factory and the bear passed the Danone approval processes.
In addition to the Teddy Bears we designed some instore posters and shelf talkers along with lid stickers to promote the campaign.
Result
The Karibear campaign was well received in store with the consumers commenting to store owners on how cute the bears were. There was an uplift in sales during the promotional period and the brand awareness also increased for Karicare Gold + A2 Protein Toddler Milk.
